Market Analysis and Forecast

Janna is a senior attorney and technology strategist focused on national defense, intelligence, and commercial space sectors. She has unique, cross-sector expertise in guiding programs and technology development for U.S. government and commercial initiatives, including engagements directed to launch services, satellite communications, unmanned vehicles, C5ISR sensors and network architectures, cloud computing, and cybersecurity.

Prior to joining BAE Systems, Janna was with Northrop Grumman, where she facilitated innovation and strategic collaborations for their Missions Systems Sector to advance defense and intelligence capabilities. Prior to that, Janna worked for Facebook, where she supported Facebook’s mission to enable global internet connectivity. She helped to frame industry partnerships to catalyze delivery of space-based and high-altitude global connectivity solutions. Before Facebook, Janna was in private legal practice, where she served as legal counsel to U.S. and international clients in the aerospace and defense, commercial space, and telecommunications industries.

Janna is a volunteer with the Space Foundation, served on the Defense Innovation Board, Space Advisory Committee, and is a registered patent attorney. She frequently speaks about the rapidly evolving laws and policies affecting the defense, intelligence, and commercial space industries. Janna is committed to diversity in the space industry, and is a strong advocate for new space professionals.

Ryan Reid is President of Boeing Commercial Satellite Systems International, Inc. (BSSI), which oversees the strategy, integration and execution of Boeing’s commercial satellite business. Reid is responsible for general management of all Boeing commercial satellite, ground system and services contracts. Reid also leads the team that is designing and building the next generation of spacecraft in the Boeing satellite factory.

Prior to his current position, Reid was the director of the O3b mPOWER satellite program where he led the Boeing team responsible for the development and execution of an advanced 11-satellite constellation for SES.

Previously Reid was the director of Space System Architectures, where he led the engineering team responsible for cybersecurity implementation in space applications, architecture modeling, simulation, analysis, system development and deployment. Since joining Boeing in 1999 as a payload systems engineer supporting commercial satellite programs, Reid has held engineering, management and program leadership roles across both commercial and government businesses.

Reid received his bachelor of science degree in electrical engineering from University of California Riverside and a master of science degree in electrical engineering from the University of Southern California.

Sita Sonty is Partner and Associate Director in the Aerospace And Defense and Public Sector practices of The Boston Consulting Group (BCG). She held senior roles as a former U.S. diplomat and aerospace executive.

Sita made history as the Head of Human Spaceflight Sales at SpaceX, where she executed the first private spaceflight sales on the Crew Dragon on a Flyer and to the International Space Station. Sita also guided global market strategy for Starlink’s expansion Lower Earth Orbit Free as the next generation telecommunications market offering.

As Vice President for International Business with the Sierra Nevada Corporation (SNC), Sita directed Business Review Teams on international defense and space sales pursuits, including capture management, risk mitigation, legal, tax, finance, supply chain, engineering, and product design.

A Director for National Security, Sita led Raytheon’s corporate engagement with U.S. Executive Branch agencies and ensured the corporation’s compliance with legal, regulatory, and policy frameworks for multiple governments.

Sita amassed over seventeen years of service as a career U.S. diplomat. Sita led the International Security Advisory Board bringing A&D companies’ strategic recommendations to Secretary Kerry; she also served as Chief of Staff for Legislative Affairs and Senior Advisor for Defense Sales to South and Central Asia.  Her overseas posts include Croatia, Libya, Syria, Coalition Provisional Authority in Iraq (2004), and Egypt.

She graduated with distinction from Johns Hopkins School of Advanced International Studies; studied at Jussieu in Paris (1998) and the Centre des Etudes Maghrebienne en Tunisie (CEMAT) (2001); and graduated magna cum laude from Amherst College in Political Science and Economics.  Her native tongue is Telugu; she also speaks Hindi, French, Arabic, Croatian, and Urdu.  Sita serves as Executive Board Member for Women in Aerospace, The Johns Hopkins University President’s Alumni Council, and the Washington Leadership Program.

Steve Tunnicliffe joined ST Engineering iDirect in September 2007 from British Telecom where he supported the Global Services organization in the sale of satellite-based connectivity solutions from BT Media & Broadcast. He entered the satellite industry in 2000 working for Loral (now Telesat) heading up Business Development for EMEA. Prior to joining the satellite industry, he spent 6 years working for the leading Middle East broadcaster, MBC, in marketing, sponsorship and airtime sales where he eventually ran the Marketing Department.

Steve has a BA (Hons) in Arabic and Middle East Studies from Durham University and an MBA from Durham Business School. He is currently a Durham Leadership Academy Mentor and has been an MBA Mentor for the past 7 years. He has spent much of his life travelling, living, and working in the Middle East and East Africa.

Dr. Marco Villa serves as Chief Revenue Officer for Terran Orbital Corporation, an industry-leading small-satellite products and services provider. Dr. Villa’s established expertise plays an integral role in managing daily operations, strategic efforts and the acquisition and execution of satellite opportunities for civil, defense, and commercial organizations worldwide. Prior to his position at Terran Orbital, Dr. Villa served as the Director of Mission Operations at SpaceX, where he managed Dragon spacecraft missions. Dr. Villa also advises on corporate strategy and business execution in high technology industries. With a doctoral degree in aerospace engineering and a master’s in engineering management, Dr. Marco Villa continues to make his mark in the aerospace industry domestically and internationally.